Researching and Innovating in Hair
Cosmetics since 2011

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S.O.S. NUTRITION - INTENSIVE BIOPLASTY

S.O.S. NUTRITION - INTENSIVE BIOPLASTY – Intensive Professional Nutrition
S.O.S. NUTRITION - INTENSIVE BIOPLASTY – Intensive Professional Nutrition

Intensive Professional Nutrition

Restores softness and shine, revitalizing damaged hair.

Deep lipid replenishment that doesn’t weigh down and keeps hair lightweight.

93% noticed more hydrated hair with radiant shine after 2 weeks of use.

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S.O.S. Nutrition Shampoo 300ml | Nourishing Purification, Moisture Replenishment & Anti-Dryness Action
HOMECARE LINE – DAILY USE

S.O.S. Nutrition Shampoo 300ml | Nourishing Purification, Moisture Replenishment & Anti-Dryness Action

With a formula enriched with Andiroba Oil, Shea Butter, Glycerin and Conditioning Agents, it gently cleanses, restoring the health of dry, parched, porous or dull hair.

Benefits:

  • Gentle, emollient cleansing that does not harm the hair
  • Initial moisture replenishment and retention
  • Fights roughness and loss of flexibility
  • Prepares the hair for deep lipid absorption
S.O.S. Nutrition Conditioner 300ml | Absolute Nourishment, Cuticle Sealing & Extreme Shine
HOMECARE LINE – DAILY USE

S.O.S. Nutrition Conditioner 300ml | Absolute Nourishment, Cuticle Sealing & Extreme Shine

With a formula enriched with Shea Butter, Andiroba Oil, Amodimethicone and Lactic Acid, it seals in the nourishing treatment, restoring the health of dry, unruly or frizzy hair.

Benefits:

  • Cuticle sealing with moisture retention
  • Tames frizz and aligns the hair
  • Instant detangling and easy combing
  • Extreme shine with a soft, velvety touch
S.O.S. Nutrition Professional Shampoo | Balanced Cleansing, Nourishment & Hair Bioplasty 1000ML
PROFESSIONAL LINE

S.O.S. Nutrition Professional Shampoo | Balanced Cleansing, Nourishment & Hair Bioplasty 1000ML

Its advanced formula, enriched with Shea Butter, Premium Silicones, and Amino Acids, delivers a deep and nourishing cleanse, preparing the hair for intensive reconstruction and bioplasty treatments.

Benefits:

  • Effective cleansing without damaging the hair fiber

  • Intensive nourishment and hydration from the very first wash

  • Strengthening and protection against dryness

  • Softness, shine, and smoother, more aligned strand

S.O.S. Nutrition Conditioner | Professional-Use Nourishment & Hair Sealing 1000ML
PROFESSIONAL LINE

S.O.S. Nutrition Conditioner | Professional-Use Nourishment & Hair Sealing 1000ML

Formulated with a unique Nourishing Blend of Shea Butter, Andiroba Oil, Premium Silicones, and Amino Acids, it hydrates, seals, and protects the hair, delivering a soft touch, mirror-like shine, and frizz control from the very first application. 

Professional Benefits:

Benefícios:

  • Instant cuticle sealing to prolong nourishment

  • Frizz reduction and enhanced hair manageability

  • Lightweight, deeply nourishing texture without weighing down

  • Intense shine and protection against external aggressors

  • Essential for finishing professional hair treatment

S.O.S. Nutrition Two-Phase Serum 250ml | 4-in-1 Heat Protection, Repair & UV Filter
PROFESSIONAL LINE

S.O.S. Nutrition Two-Phase Serum 250ml | 4-in-1 Heat Protection, Repair & UV Filter

With a formula enriched with Shea Butter, Andiroba Oil, Panthenol (Vitamin B5) and a UV Filter, it conditions and protects, restoring the health of hair exposed to blow dryers, flat irons, sun or wind.

Benefits:

  • Protective shield against extreme heat and external aggressions
  • Seals split ends and repairs
  • Lightweight conditioning that does not weigh hair down
  • Instant shine and daily sun protection
S.O.S. Nutrition Mask 300g | Hair Bioplasty, Lipid Infusion & Porosity Elimination
HOMECARE LINE – DAILY USE

S.O.S. Nutrition Mask 300g | Hair Bioplasty, Lipid Infusion & Porosity Elimination

With a formula enriched with Andiroba Oil, Shea Butter and Lactic Acid, it intensely nourishes, restoring the health of extremely dry, coily, curly or worn-out hair.

Benefits:

  • Deep nourishment from cortex to cuticles in 5 minutes
  • Lipid rescue against severe dryness
  • Eliminates porosity and dry ends
  • Lasting softness and frizz elimination
S.O.S. Nutrition Hair Mask | High-Performance Nourishment & Hair Bioplasty 1000G
PROFESSIONAL LINE

S.O.S. Nutrition Hair Mask | High-Performance Nourishment & Hair Bioplasty 1000G

Its formula, enriched with Andiroba Oil and Shea Butter, strengthens the hair fiber, restores elasticity, and promotes smoother, softer, and shinier hair from the very first application.

Professional Benefits:

Benefícios:

  • Nourishment and reconstruction of the hair fiber

  • Lipid replenishment for extremely dry hair

  • Strengthening and protection against chemical and heat damage

  • Frizz reduction and volume control

  • Immediate shine and softnes

CAVIAR - RECONSTRUCTION & EMOLIENCE

CAVIAR - RECONSTRUCTION & EMOLIENCE – Deep Hair Fiber Restoration
CAVIAR - RECONSTRUCTION & EMOLIENCE – Deep Hair Fiber Restoration

Deep Hair Fiber Restoration

Deeply restores hair strands, providing exceptional shine and smoothness.

With regenerating action, it acts on the inner and outer layers of the hair.

Consumer test after 2 weeks of complete line usage.

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Caviar Shampoo 300ml | Purifying Cleansing, Protein Replenishment & Antioxidant Action
HOMECARE LINE – DAILY USE

Caviar Shampoo 300ml | Purifying Cleansing, Protein Replenishment & Antioxidant Action

With a formula enriched with Caviar Extract, Macadamia Extract, Hydrolyzed Keratin and Gentle Purifying Agents, it purifies as it cleanses and intelligently prepares the hair for Carbon Therapy, restoring the health of weakened, porous or chemically damaged hair.

Benefits:

  • Purifying cleansing without drying the scalp or harming the ends
  • Protein replenishment and antioxidant protection
  • Controlled cuticle opening for the absorption of actives
  • Removes residue and brings back the vitality of the hair
Caviar Intensive Conditioner 300ml | Physiological Reconstruction, Strength & Instant Detangling
HOMECARE LINE – DAILY USE

Caviar Intensive Conditioner 300ml | Physiological Reconstruction, Strength & Instant Detangling

With a formula enriched with Hydrolyzed Collagen, Hydrolyzed Keratin, Macadamia Oil, Amino-Functionals and Panthenol, it rebuilds the hair fiber, restoring the health of weakened, rough hair or hair with open cuticles.

Benefits:

  • Instant detangling with a velvety touch
  • Restores strength, elasticity and body
  • Seals nutrients inside the hair fiber
  • Frizz control and cuticle alignment
Caviar Physiological pH Shampoo | Professional Effect for Hair Reconstruction & Restoration 1000ML
PROFESSIONAL LINE

Caviar Physiological pH Shampoo | Professional Effect for Hair Reconstruction & Restoration 1000ML

Formulated with Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract, its formula provides intense nourishment, shine, and strengthening of the hair fiber, preparing hair for chemical treatments and reconstruction.

Benefits for Salons and Professionals:

  • Professional formula with intensive repairing action

  • Deep and balanced cleansing that preserves hydration

  • Porosity reduction, promoting smoother, more aligned strands

  • Hair strengthening that helps prevent damage

  • Long-lasting softness and shine, leaving hair health

Physiological pH Neutralizing Conditioner | Hair Reconstruction & Recovery 1000ML
PROFESSIONAL LINE

Physiological pH Neutralizing Conditioner | Hair Reconstruction & Recovery 1000ML

The combination of Collagen, Keratin, Amino Acids, Premium Silicones, and Macadamia Extract promotes shine, softness, and post-chemical recovery, reducing porosity and delivering a silky touch to the hair.

Benefits for Salons and Professionals:

  • Intensive repair, ensuring stronger hair

  • Deep hydration, protecting against external damage

  • Porosity reduction, promoting smoother, more aligned strands

  • Emollience and long-lasting shine without weighing down

  • Professional formula for maximum performance

S.O.S. Keratin – Hair Plastic Surgery | Step 2 – Post-Chemical Reconstruction & Cauterization 500ML
PROFESSIONAL LINE

S.O.S. Keratin – Hair Plastic Surgery | Step 2 – Post-Chemical Reconstruction & Cauterization 500ML

S.O.S. Keratin – Hair Plastic Surgery is an advanced professional treatment for mass replenishment and post-chemical cauterization, restoring the health and strength of the hair fiber. Its formula contains Cysteine, Keratin, Amino Acids, Osmose Complex, and Macadamia Extract, delivering a powerful reconstruction for professionals specialized in healthy hair.

Benefits:

  • Mass replenishment for hair damaged by aggressive chemical treatments

  • Seals cuticles and reduces hair porosity

  • Cauterizing action for deep hair fiber reconstruction

  • Restores strength, shine, and elasticity to hair

  • Advanced technology with Osmose Complex for maximum active absorption

3D Reconstructive Mask Caviar Hair Therapy | Step 3 – Hair Reconstruction Finishing 1000ML
PROFESSIONAL LINE

3D Reconstructive Mask Caviar Hair Therapy | Step 3 – Hair Reconstruction Finishing 1000ML

With a high-performance formula, it combines Cysteine, Keratin, Amino Acids, Shea Butter, and Macadamia Extract, providing a complete treatment for hair exposed to bleaching, coloring, straightening, and external aggressions.

Benefits:

  • Deep hair fiber reconstruction with 3D technology

  • Replenishment of mass and essential proteins for healthy strands

  • Porosity reduction and cuticle sealing

  • Mirror-like shine and immediate silky touch

  • Intense hydration and restored elasticity

Caviar Intensive Treatment Balm 300g | Deep Reconstruction, Anti-Breakage Action & Cuticle Sealing
HOMECARE LINE – DAILY USE

Caviar Intensive Treatment Balm 300g | Deep Reconstruction, Anti-Breakage Action & Cuticle Sealing

With a formula enriched with Macadamia Extract, Shea Butter, Hydrolyzed Keratin and Argan Oil, it deeply regenerates, restoring the health of chemically treated, severely sensitized or breaking hair.

Benefits:

  • Rebuilds protein mass and the cortex in 5 minutes
  • Instantly restores resistance, density and strength
  • Eliminates porosity and rigid dryness
  • Cuticle alignment and deep softness
Caviar Expert Treatment Balm | Advanced Hair Reconstruction 1000G
PROFESSIONAL LINE

Caviar Expert Treatment Balm | Advanced Hair Reconstruction 1000G

Enriched with Macadamia, Shea Butter, Keratin, Carbon, and Argan Oil, it restores damaged, chemically treated, or extremely dry hair, delivering unparalleled strength, shine, and softness.

Benefits:

  • Intensive reconstruction for damaged hair

  • Deep nourishment and hydration with powerful actives

  • Professional formula for salon-quality results

  • Protects against chemical, heat, and environmental damage

  • Immediate shine, softness, and silkiness

ELIXIR THERAPY - REPAIR & ABSOLUTE SHINE

ELIXIR THERAPY - REPAIR & ABSOLUTE SHINE – Renewed Hair, Restored Beauty
ELIXIR THERAPY - REPAIR & ABSOLUTE SHINE – Renewed Hair, Restored Beauty

Renewed Hair, Restored Beauty

Repairs severe damage and strengthens hair structure.

Stronger hair with absolute shine and velvety touch from the first application.

Tested and approved by 99% of consumers after 2 weeks of use.

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Elixir Fill-Restore Shampoo 300ml | Micellar Cleansing, Mass Filling & Restoration
HOMECARE

Elixir Fill-Restore Shampoo 300ml | Micellar Cleansing, Mass Filling & Restoration

With a formula enriched with Bio-Collagen, Hydrolyzed Caviar Extract, Argan Oil and Macadamia Extract, it gently cleanses, restoring the health of weak, porous, dull or undernourished hair.

Benefits:

  • Micellar cleansing that restores the hair without harshness
  • Starts the reconstruction and density process
  • Recovers the natural resistance of the fiber
  • Ideal preparation for ultra-concentrated treatments
Elixir Sealing Conditioner 300ml | Nourishing Repair, Instant Sealing & Anti-Frizz Action
HOMECARE

Elixir Sealing Conditioner 300ml | Nourishing Repair, Instant Sealing & Anti-Frizz Action

With a formula enriched with Argan Oil, Macadamia Oil, Shea Butter, Bio-Collagen and Hydrolyzed Caviar Extract, it seals the cuticles, restoring the health of straightened, undernourished or unruly hair.

Benefits:

  • Instant cuticle sealing that locks in nutrients
  • Instant detangling without breakage
  • Effective frizz reduction and alignment
  • Mirror shine and an incredibly silky touch
Elixir Concentrated Professional Mask 300g | Cortex-Cuticle Reconstruction, Density & Mirror Shine
HOMECARE

Elixir Concentrated Professional Mask 300g | Cortex-Cuticle Reconstruction, Density & Mirror Shine

With a formula enriched with Hydrolyzed Caviar Extract, Argan Oil, Macadamia Oil, Shea Butter, Keratin and Hydrolyzed Collagen, it deeply restructures, restoring the health of chemically treated, weakened or porous hair.

Benefits:

  • Complete cortex-cuticle reconstruction in 5 minutes
  • Instantly eliminates porosity and dryness
  • Extreme softness and a silky touch
  • Three-dimensional mirror shine

PURE THERAPY - ENERGIZING & ANTI-OILINESS

PURE THERAPY - ENERGIZING & ANTI-OILINESS – Oiliness control without drying the hair
PURE THERAPY - ENERGIZING & ANTI-OILINESS – Oiliness control without drying the hair

Oiliness control without drying the hair

Balances the scalp and stimulates healthy growth.

Hydrates the ends while keeping the roots fresh and free from excess oiliness.

Tested and approved by 96% of consumers after 2 weeks of use.

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Pure Therapy Energizing Shampoo 300ml | Anti-Metal Detox, Oil Control & Scalp Stimulation
HOMECARE LINE – DAILY USE

Pure Therapy Energizing Shampoo 300ml | Anti-Metal Detox, Oil Control & Scalp Stimulation

With a formula enriched with Biotin, Jojoba Oil, Menthol and Zinc Pyrithione, it deeply cleanses, restoring the health of hair with oily roots, weighed down or overloaded by metals and pollution.

Benefits:

  • Deep cleansing that removes metal residue without drying
  • Unclogs pores and controls oiliness
  • Energizing, refreshing action on the scalp
  • Strengthens and helps prevent breakage and hair loss
Pure Therapy Energizing Mask 300g | Revitalizing Nourishment, Anti-Stiffness Action & Radiant Shine
HOMECARE LINE – DAILY USE

Pure Therapy Energizing Mask 300g | Revitalizing Nourishment, Anti-Stiffness Action & Radiant Shine

With a formula enriched with Biotin, Jojoba Oil, Energizing Menthol, Zinc Pyrithione and Panthenol, it nourishes and revitalizes, restoring the health of weakened, porous or dull hair, or hair exposed to chlorine and pollution.

Benefits:

  • Restores the fiber by eliminating mineral stiffness
  • Greater resistance to breakage
  • Emollience and flexibility without weighing hair down
  • Radiant shine and revitalized lengths
Metal Equilibrium Professional Energizing Shampoo | Advanced Detox & Hair Revitalization 1000ML
PROFESSIONAL LINE

Metal Equilibrium Professional Energizing Shampoo | Advanced Detox & Hair Revitalization 1000ML

Its exclusive technology, enriched with Jojoba, Biotin, Zinc, and Menthol, promotes intense detox by unclogging pores and stimulating blood circulation, ensuring a healthy environment for hair growth. The ideal pH (5.5 to 6.0) preserves the integrity of the hair fiber, preparing hair for chemical treatments or hair therapies.

Benefits for Professional Use:

  • Deep cleansing with immediate detox effect

  • Pore unclogging for better nutrient absorption

  • Circulation stimulation for stronger, healthier hair

  • Oil control without drying the hair fiber

  • Refreshing and revitalizing effect on the scalp

Intensive Energizing Treatment Mask | Deep Detox, Oil Control & Revitalization 1000ML
PROFESSIONAL LINE

Intensive Energizing Treatment Mask | Deep Detox, Oil Control & Revitalization 1000ML

Its exclusive blend of Jojoba, Biotin, Zinc, and Menthol provides a deep cleanse, removing toxins, heavy metals, and impurities that compromise scalp and hair health.

Benefits for Professional Use:

  • Deep scalp detox, eliminating accumulated residues

  • Scalp balance, regulating oiliness without drying

  • Strengthening the hair fiber, reducing breakage

  • Lightweight texture with fast absorption, easing detangling

  • Refreshing and activating sensation for a healthy scalp

CURVES & CURLS - ABSOLUTE DEFINITION

CURVES & CURLS - ABSOLUTE DEFINITION – Defined Curls with Movement
CURVES & CURLS - ABSOLUTE DEFINITION – Defined Curls with Movement

Defined Curls with Movement

Hydrates and shapes without weighing down, restoring natural elasticity.

Frizz control and long-lasting shine for radiant curls.

Consumer evaluation with different curl types.

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Pre-Curl Shampoo 300ml | Gentle Cleansing, Detangling Action & Curl Preservation
HOMECARE LINE – DAILY USE

Pre-Curl Shampoo 300ml | Gentle Cleansing, Detangling Action & Curl Preservation

With a formula enriched with Shea Butter, Coconut Oil and Hydrolyzed Collagen, it gently cleanses, restoring the health of wavy, curly and coily hair (2A to 4C).

Benefits:

  • Gentle cleansing that keeps natural curls intact
  • Preserves hydration and protects the fiber
  • Makes detangling easier right from the wash
  • Reduces frizz and fights dryness
Conditioning Mask 300g | Flexible Definition, Elasticity Replenishment & Anti-Knot Action
HOMECARE LINE – DAILY USE

Conditioning Mask 300g | Flexible Definition, Elasticity Replenishment & Anti-Knot Action

With a formula enriched with Hydrolyzed Collagen, Shea Butter, Coconut Oil and Lactic Acid, it deeply treats, restoring the health of hair that has lost definition, is porous or has unruly frizz.

Benefits:

  • Memory effect that brings back the shape of the curls
  • High-emollience nourishment with anti-knot action
  • Cuticle sealing and lasting elasticity
  • Aligned, soft, frizz-free curls
Curves & Curls Shampoo | Gentle Cleansing & Definition 1000ML
PROFESSIONAL LINE

Curves & Curls Shampoo | Gentle Cleansing & Definition 1000ML

Its highly nourishing formula features Shea Butter, Coconut Oil, Collagen, and Bioplex, gently cleansing while preserving the softness and natural look of curls. It delivers intense nourishment and anti-frizz action, leaving hair more disciplined, curls well-defined, and with a healthy shine.

Benefits:

  • Effective cleansing without drying out the strands

  • Nourishment and hydration for soft, flexible curls

  • Frizz control and long-lasting definition

  • Maintains the natural curl shape

  • Intense shine and silky touch

Curves & Curls Conditioning Mask | Hydration and Natural Bounce 1000ML
PROFESSIONAL LINE

Curves & Curls Conditioning Mask | Hydration and Natural Bounce 1000ML

Formulated to deeply condition the hair, it delivers immediate detangling while enhancing curl definition without weighing down the strands. Its nourishing formula, enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, strengthens the hair fiber, promoting curls with natural movement, control, and a healthy appearance.

Benefits:

  • Deep conditioning for nourished and revitalized strands

  • Easy detangling without compromising lightness

  • Frizz control and strand alignment

  • Defined, soft, and flexible curls

  • Intense shine and long-lasting hydration

4-in-1 Curl Activator | Heat Protection, Frizz Control, Curl Memory & Hold 250ML
PROFESSIONAL LINE

4-in-1 Curl Activator | Heat Protection, Frizz Control, Curl Memory & Hold 250ML

With an advanced formula, it delivers heat protection, frizz control, curl memory, and long-lasting hold, ensuring shaped, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Heat protection against damage from blow dryers and diffusers

  • Frizz control and long-lasting hydration

  • Curl memory for extended definition

  • Light, natural hold without weighing hair down

  • Movement and intense shine

Curves & Curls 3-IN-1 Treatment 1000g | Mask, Conditioner & Leave-In Cream
PROFESSIONAL LINE

Curves & Curls 3-IN-1 Treatment 1000g | Mask, Conditioner & Leave-In Cream

The ZOE Curves & Curls 3-IN-1 Treatment was developed for those seeking practicality with professional results. With a multifunctional formula, it can be used as a treatment mask, nourishing conditioner, or leave-in styling cream. Provides deep nourishment, light definition, and UV protection for all curl types, from 2A to 4C.

Benefits:

  • Defined curls with lightness, shine, and natural movement
  • Deep nourishment with Coconut Oil and Shea Butter
  • UV protection against sun and heat damage
  • Hydration and strength with Hydrolyzed Collagen
  • Professional results in just 5 minutes

BLONDE INTENSE COLORS

BLONDE INTENSE COLORS – Professional care for blonde hair
BLONDE INTENSE COLORS – Professional care for blonde hair

Professional care for blonde hair

Neutralizes yellowing and keeps color vibrant and healthy.

Protects against dryness and provides radiant shine.

95% noticed more vibrant blondes without yellowing.

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Light Blonde Toning Mask 300ml | Platinum Stabilization, Nourishment & Light Correction
HOMECARE LINE – DAILY USESOFT TONING

Light Blonde Toning Mask 300ml | Platinum Stabilization, Nourishment & Light Correction

With a professional formula enriched with Ash Black Pigment, Wheat Protein, Macadamia Oil, Shea Butter and Coconut Oil, the Light Blonde Mask was developed to stabilize pearl, beige and platinum tones with high precision and light color correction, ensuring deep nourishment and constant shine with no risk of a greyish cast.

Benefits:

  • Precise stabilization of platinum, beige and pearl blondes
  • Light, progressive color correction with no risk of overloading the hair
  • Deep nourishment and lipid replenishment with noble Macadamia and Coconut oils and Shea Butter
  • Cuticle sealing, velvety softness and three-dimensional shine (Processing time: 5 to 20 minutes)
Medium Blonde Toning Mask 300ml | Yellow Neutralization, Controlled Correction & Nourishment
HOMECARE LINE – DAILY USEMEDIUM TONING

Medium Blonde Toning Mask 300ml | Yellow Neutralization, Controlled Correction & Nourishment

With a medium-intensity professional formula enriched with Blue-Violet Pigment, Wheat Protein, Macadamia Oil, Shea Butter and Hydrolyzed Collagen, the Medium Blonde Mask effectively neutralizes yellow and golden tones, enhancing the cool shine of medium to light blondes and grey hair.

Benefits:

  • Effective neutralization of unwanted yellow and golden reflections
  • Controlled color correction for cool-toned blondes and grey hair
  • Protein replenishment and intense conditioning that restores hair elasticity
  • Cuticle alignment, soft touch and radiant luminosity (Processing time: 5 to 15 minutes)
Extreme Blonde Toning Shampoo 300ml | Restorative Cleansing, Instant Correction & Anti-Orange Action
HOMECARE LINE – DAILY USEINTENSE TONING

Extreme Blonde Toning Shampoo 300ml | Restorative Cleansing, Instant Correction & Anti-Orange Action

Developed for the immediate neutralization of orange and yellow tones in blonde and bleached hair, Extreme Blonde Shampoo combines a high-performance violet pigment with the restorative action of Wheat Protein and Macadamia Extract, providing gentle cleansing and pre-toning from the very first application.

Benefits:

  • Purifying cleansing with a creamy lather that cleans without drying the ends
  • Immediate neutralization of deep orange and yellow tones
  • Restorative action on the hair fiber with Wheat Protein and Macadamia Extract
  • Reveals a cool, clean and luminous blonde in just 2 to 3 minutes
Extreme Blonde Toning Mask 300ml | Intense Neutralization, Reconstruction & Cuticle Sealing
HOMECARE LINE – DAILY USEINTENSE TONING

Extreme Blonde Toning Mask 300ml | Intense Neutralization, Reconstruction & Cuticle Sealing

With an ultra-high-performance formula enriched with Deep Violet Pigment, Wheat Protein, Macadamia Oil and Hydrolyzed Collagen, the Extreme Blonde Mask provides ultra-fast, deep neutralization of intense orange and yellow tones after bleaching.

Benefits:

  • Intense, immediate neutralization of orange and yellow tones after bleaching (Processing time: 1 to 3 minutes)
  • Restores hair density and elasticity with Collagen and Wheat Protein
  • Deep cuticle sealing and elimination of porosity
  • High-impact professional cool effect with mirror-like shine
Platinum Acidifying Shampoo – Absolute Repair | Professional Nutrient Replenishment & Neutralization 1000ML
PROFESSIONAL LINEMATIZAÇÃO LEVE

Platinum Acidifying Shampoo – Absolute Repair | Professional Nutrient Replenishment & Neutralization 1000ML

Developed for professional use, the Platinum Acidifying Shampoo Absolute Repair offers medium toning with ash-blue pigment, ideal to neutralize orange and yellow tones and enhance platinum blondes with sophistication. Its acidifying action balances pH, seals cuticles, and prepares the hair for intensive treatments, ensuring longer-lasting color fixation and prolonged shine. The exclusive formula with macadamia oil, amino acids, collagen, and premium silicones provides effective cleansing combined with essential nutrient replenishment, restoring health, strength, and silkiness to bleached or colored hair.

Benefits:

  • Professional use for precise and lasting results

  • Medium toning with ash-blue pigment

  • Neutralizes orange and yellow tones, enhancing platinum blondes with sophistication

  • Acidifying action: seals cuticles and stabilizes hair pH

  • Nutrient replenishment with premium actives: macadamia oil, amino acids, collagen, and silicones

Blonde Dream Professional Toning Mask | Intense Toning & Color Correction 500ML
PROFESSIONAL LINEINTENSE TONING

Blonde Dream Professional Toning Mask | Intense Toning & Color Correction 500ML

The Blonde Dream Professional Toning Mask was developed to deliver intense toning and precise color correction, eliminating yellow and brassy tones. With high-performance purple pigment, it neutralizes unwanted hues, leaving blonde hair cooler, brighter, and with a flawless finish. Its advanced formula with powerful actives, such as macadamia oil, amino acids, collagen, and premium silicones, deeply hydrates, restores vitality, and adds softness to the hair—maintaining a radiant and healthy color. Recommended for professional use.

Benefits:

  • Intense toning with purple pigment, ideal for correcting yellow and orange tones

  • Leaves blonde hair cooler and more even

  • Hydrating formula with macadamia oil, amino acids, collagen, and premium silicones

  • Nourishing and restorative action with intense shine and silky touch

  • Recommended for professional use

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML
PROFESSIONAL LINE

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML

Developed especially for blonde hair, Toda Loira thermal protector offers advanced heat protection while reconstructing, repairing, and toning the strands. Its lightly purple formula fights yellowing caused by heat tools, ensuring a consistently luminous and even blonde. Additionally, it strengthens and aligns the hair fiber, delivering healthier, shinier, and frizz-free hair.

Benefits:

  • Intense thermal protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger strands

  • Toning action that prevents yellowing

  • Shine and softness without weighing the hair down

COLLOR PRO SYSTEM

COLLOR PRO SYSTEM – High Performance Bleaching
COLLOR PRO SYSTEM – High Performance Bleaching

High Performance Bleaching

Lifts up to 9 levels with gentle action and intense hair protection.

Dust-free formula that preserves hair fiber health during the process.

Tested and approved by coloring specialists for high performance bleaching.

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Intense Colors Developer Emulsion 6 Vol | Gentle Revelation and Toning 900ml
PROFESSIONAL LINE

Intense Colors Developer Emulsion 6 Vol | Gentle Revelation and Toning 900ml

Ideal for toning and shine treatments, its creamy and stable formula provides gentle revelation with high adhesion and control during application. Enriched with natural actives, it protects the hair while ensuring even results, shine, and professional safety. Ergonomic 900ml packaging, practical and safe for daily salon use.

Benefits:

  • Gentle revelation with professional control
  • Adds shine and uniformity
  • Creamy, high-adhesion formula
  • Enriched with Macadamia, Argan, and Aloe Vera
  • Compatible with all hair types
Intense Colors Developer Emulsion 20 Vol | Permanent Coloring & Gray Coverage 900ml
PROFESSIONAL LINE

Intense Colors Developer Emulsion 20 Vol | Permanent Coloring & Gray Coverage 900ml

Recommended for permanent coloring and uniform gray coverage, its creamy formula allows precise application, excellent performance, and gentle care for the hair. Enriched with nourishing actives, it ensures stable and safe revelation, delivering shine and protection for sensitized hair. Ergonomic 900ml packaging, practical for professional use.

Benefits:

  • Uniform gray coverage
  • Ideal for permanent coloring
  • Stable revelation with no dripping
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Compatible with sensitized hair
  • Preserves the integrity of the hair fiber
Intense Colors Developer Emulsion 30 Vol | Vibrant Coloring & Controlled Lightening 900ml
PROFESSIONAL LINE

Intense Colors Developer Emulsion 30 Vol | Vibrant Coloring & Controlled Lightening 900ml

Recommended for intense coloring and controlled lightening, its creamy formula ensures a homogeneous blend, high adhesion, and stable application. Enriched with nourishing actives, it protects the hair during the chemical process and delivers even, luminous results. Ergonomic 900ml packaging, perfect for everyday salon use.

Benefits:

  • Stable revelation for vibrant coloring
  • Ideal for controlled lightening
  • Creamy formula with high adhesion
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Protects hair during chemical processes
Intense Colors Developer Emulsion 40 Vol | Powerful Lightening with Protection 900ml
PROFESSIONAL LINE

Intense Colors Developer Emulsion 40 Vol | Powerful Lightening with Protection 900ml

Recommended for intense lightening and lighter shades, its ultra-creamy formula ensures powerful revelation with maximum uniformity. Enriched with nourishing actives, it protects the hair fiber even during more aggressive processes. Ergonomic 900ml packaging, practical for continuous professional use.

Benefits:

  • Powerful revelation for intense lightening
  • Ideal for safe application of lighter shades
  • Ultra-creamy formula for a homogeneous blend
  • Enriched with Argan, Macadamia, and Aloe Vera
  • Preserves the health and softness of the hair
Collor Pro Blonde White Bleaching Powder | Intense Lightening 500G
PROFESSIONAL LINE

Collor Pro Blonde White Bleaching Powder | Intense Lightening 500G

Lightens up to 9 levels while protecting the hair. Its formula contains 11 essential oils, such as Rosehip Oil, Flaxseed Oil, and Chamomile Extract, which help maintain hydration and reduce damage. Features Dust Free Technology for safer application.

Benefits:

  • Lightens up to 9 levels

  • Protection against damage and dryness

  • Dust Free Technology for safe application

  • Nourishing oils that preserve hair health

  • Ideal for full bleaching and root touch-ups

Collor Pro Blonde Premium Bleaching Powder | High Performance 500G
PROFESSIONAL LINE

Collor Pro Blonde Premium Bleaching Powder | High Performance 500G

Uniform lightening up to 9 levels with maximum protection. Its formula contains 11 essential oils, including Argan Oil, Coconut Oil, Ojon Oil, and Macadamia Oil, hydrating and preserving hair integrity throughout the process. Features Dust Free Technology for a safe environment.

Benefits:

  • Lightens up to 9 levels

  • Reduces dryness and preserves hair strands

  • Dust Free Technology for safe application

  • Essential oils that provide hydration and softness

  • Ideal for highlights, balayage, and global bleaching

GLOSS ABSOLUTE REPAIR

GLOSS ABSOLUTE REPAIR – Perfect straight hair with mirror shine
GLOSS ABSOLUTE REPAIR – Perfect straight hair with mirror shine

Perfect straight hair with mirror shine

Gloss effect while aligning hair without losing natural movement.

Deep treatment that nourishes while straightening, with a silky touch.

Tested and approved by hair straightening specialists for perfect and long-lasting straight hair.

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Shielding Biogel Gloss Absolute Repair | Realignment, Volume Reduction, and Extreme Shine 150ML
PROFESSIONAL LINE

Shielding Biogel Gloss Absolute Repair | Realignment, Volume Reduction, and Extreme Shine 150ML

The Shielding Biogel Gloss Absolute Repair is an innovative hair realignment system that disciplines the strands, intensely reduces volume, and controls frizz without compromising hair health. Its formaldehyde-free formula works deeply within the hair fiber, nourishing and restructuring the strands for a progressive and long-lasting effect. The result is perfect straight hair, with extreme shine and natural movement, without stiffness.

Benefits:

  • Progressive hair realignment for disciplined strands.

  • Intense volume reduction and frizz control.

  • Deep nourishment and restructuring of the hair fiber.

  • Extreme shine and silky touch, without a rigid effect.

Gloss Dilator Shampoo Absolute Repair | Deep Cleansing and Preparation for Realignment 1000ML
PROFESSIONAL LINE

Gloss Dilator Shampoo Absolute Repair | Deep Cleansing and Preparation for Realignment 1000ML

The Gloss Dilator Shampoo Absolute Repair is the essential first step for a perfect hair alignment. Its pH-controlled formula performs a deep cleansing, removing impurities and residues while providing controlled cuticle dilation to optimize the absorption of the Shielding Biogel actives. Ideal for voluminous and unruly hair that requires prolonged alignment and intense shine.

Benefits:

  • Deep cleansing and preparation for hair realignment.

  • Controlled dilation of the cuticles for better active absorption.

  • Removes impurities, residues, and product buildup without damaging the hair.

  • Provides a disciplined, uniform, and extremely silky result.

Biogel Shielding Gloss Absolute Repair | Perfectly Straight and Extreme Shine 1000ML
PROFESSIONAL LINE

Biogel Shielding Gloss Absolute Repair | Perfectly Straight and Extreme Shine 1000ML

The Biogel Shielding Gloss Absolute Repair provides professional hair alignment, ensuring ultra-disciplined strands, frizz-free and with reduced volume in a safe and healthy way. Its innovative formaldehyde-free formula restructures the hair fiber while deeply nourishing, delivering a progressive and long-lasting effect. Perfect for those who want smooth, shiny hair with natural movement.

Benefits:

  • Professional and long-lasting hair alignment.

  • Maximum volume and frizz reduction without compromising hair health.

  • Deep restructuring of the hair fiber for prolonged effect.

  • Mirror-like shine and velvety touch, without stiffening the hair.

HAIR FINISHING

HAIR FINISHING – Complete protection and intensive care for hair
HAIR FINISHING – Complete protection and intensive care for hair

Complete protection and intensive care for hair

A complete care line for flawless hair, frizz-free, fragrant and with incredible shine.

Complete protection against thermal, solar and pollution damage.

Consumer test with daily use of finishing products.

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Intense Bloom Hair Perfume & Shine Spray 60ml | Long-Lasting Fragrance, Mirror Shine & Anti-Odor Action
PROFESSIONAL LINE

Intense Bloom Hair Perfume & Shine Spray 60ml | Long-Lasting Fragrance, Mirror Shine & Anti-Odor Action

Formulated with professional technology and 100% alcohol-free, Intense Bloom Hair Perfume is a potent oil elixir that perfumes intensely without drying or harming the hair fiber. Inspired by the sophistication of international fine perfumery, it delivers a striking, enveloping fragrance, three-dimensional mirror shine and instant protection against external odors, all in an elegant 60ml glass bottle.

Benefits:

  • Long-lasting fragrance with high staying power and projection (inspired by the Fruity Floral Gourmand family)
  • 0% alcohol formula that protects and does not dry out the hair fiber
  • Instant anti-odor action that neutralizes smoke, pollution and everyday smells
  • Instant mirror shine, soft touch, sealed ends and frizz control without weighing hair down
4-in-1 Curl Activator | Thermal Protection, Frizz Control, Curl Memory, and Long-Lasting Hold 250ML
PROFESSIONAL LINE

4-in-1 Curl Activator | Thermal Protection, Frizz Control, Curl Memory, and Long-Lasting Hold 250ML

With an advanced formula, it provides thermal protection, frizz control, curl memory, and long-lasting hold, ensuring styled, hydrated hair with natural movement. Ideal for those seeking well-defined, soft curls free from dryness.

Benefits:

  • Thermal protection against damage from blow dryers and diffusers

  • Frizz control and prolonged hydration

  • Curl memory for lasting definition

  • Light, natural hold without weighing hair down

  • Intense movement and shine

Detangling Leave-In Cream Curvas & Cachos | Nutrition and Definition 500ML
PROFESSIONAL LINE

Detangling Leave-In Cream Curvas & Cachos | Nutrition and Definition 500ML

With a highly nourishing formula, it detangles hair with ease while providing intense hydration and long-lasting definition. Enriched with Shea Butter, Coconut Oil, Collagen, and Bioplex, it strengthens the hair fiber, controls frizz, and maintains the natural elasticity of curls, ensuring movement and softness without weighing down.

Benefits:

  • Easy detangling without hair breakage

  • Long-lasting definition for natural curls and waves

  • Intense hydration and deep nutrition

  • Frizz control and protection against dryness

  • Healthy shine and silky touch

S.O.S. Nutrition Two-Phase Serum 250ml | 4-in-1 Heat Protection, Repair & UV Filter
PROFESSIONAL LINE

S.O.S. Nutrition Two-Phase Serum 250ml | 4-in-1 Heat Protection, Repair & UV Filter

With a formula enriched with Shea Butter, Andiroba Oil, Panthenol (Vitamin B5) and a UV Filter, it conditions and protects, restoring the health of hair exposed to blow dryers, flat irons, sun or wind.

Benefits:

  • Protective shield against extreme heat and external aggressions
  • Seals split ends and repairs
  • Lightweight conditioning that does not weigh hair down
  • Instant shine and daily sun protection
No Frizz 5 in 1 | Protection, Reconstruction, and Defrizzing Action 250ML
PROFESSIONAL LINE

No Frizz 5 in 1 | Protection, Reconstruction, and Defrizzing Action 250ML

No Frizz 5 in 1 is the secret to protected, aligned, and frizz-free hair. With an innovative and multifunctional formula, it acts deeply on the hair fiber, providing advanced thermal protection, intensive reconstruction, damage repair, defrizzing action, and pH balance. Perfect for those who use a hairdryer, flat iron, or curling iron and want healthy, soft hair with intense shine.

Benefits:

  • Effective thermal protection against heat damage.

  • Deep reconstruction and repair, strengthening the hair fiber.

  • Immediate and long-lasting frizz control.

  • Intense shine and softness without weighing down the hair.

  • pH balance for healthier hair.

Must Use 4-in-1 | Thermal Protection, Intense Shine, Repair, and Reconstruction 250ML
PROFESSIONAL LINE

Must Use 4-in-1 | Thermal Protection, Intense Shine, Repair, and Reconstruction 250ML

Must Use 4-in-1 rebuilds weakened areas of the hair strand, restoring strength and resilience. Its formula detangles, protects against UV rays and blow-dryer heat, and reduces mechanical damage caused by brushing. With a disciplining action, it revives the healthy appearance of the hair, prevents split ends, and delivers intense shine and lightweight feel.

Benefits:

  • Deep reconstruction for weakened strands

  • Thermal protection against blow-dryer and heat tools

  • Detangling and disciplining action for manageable hair

  • Intense shine and weightless finish

  • Prevention of split ends and dryness

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML
PROFESSIONAL LINE

All Blonde – 4-in-1 Thermal Protector Fluid | Protection, Reconstruction & Toning 250ML

Developed especially for blonde hair, Toda Loira thermal protector offers advanced heat protection while reconstructing, repairing, and toning the strands. Its lightly purple formula fights yellowing caused by heat tools, ensuring a consistently luminous and even blonde. Additionally, it strengthens and aligns the hair fiber, delivering healthier, shinier, and frizz-free hair.

Benefits:

  • Intense thermal protection against blow dryers, flat irons, and curling wands

  • Deep reconstruction and repair for stronger strands

  • Toning action that prevents yellowing

  • Shine and softness without weighing the hair down

Argan Oil | Nutrition, Shine and Repair 11ML
PROFESSIONAL LINE

Argan Oil | Nutrition, Shine and Repair 11ML

The Argan Oil is a powerful treatment for dry and damaged hair. Rich in Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it promotes intense hydration, deep repair and radiant shine. Its lightweight texture and fast absorption nourish the hair without weighing it down, sealing the cuticles and reducing frizz.

Benefits:

  • Deep nutrition and hair strand restoration.
  • Frizz reduction and protection against dryness.
  • Intense shine and silky touch.
  • More aligned and healthy hair strands.
Moroccan Serum | Supreme Nutrition, Absolute Shine and Intensive Repair 60ML
PROFESSIONAL LINE

Moroccan Serum | Supreme Nutrition, Absolute Shine and Intensive Repair 60ML

The Moroccan Serum is a luxury elixir for hair that needs deep nutrition, restoration and extreme shine. Formulated with Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, it works from inside out of the hair fiber, recovering damaged strands, providing silky touch, perfect alignment and protection against external aggressions.

Benefits:

  • Intensive nutrition and repair for damaged hair.
  • Frizz control and hair fiber alignment.
  • Radiant shine and velvety touch effect.
  • Protection against dryness and external aggressions.
12-Unit Box – Argan Oil 11ML | Nutrition, Shine and Intensive Repair
PROFESSIONAL LINE

12-Unit Box – Argan Oil 11ML | Nutrition, Shine and Intensive Repair

The 12-unit Argan Oil 11ML Box was developed for professional use, ideal for salons or retail. Each bottle offers an intensive treatment for dry, damaged or dull hair, promoting immediate transformation of the hair strands. With Moroccan Argan Oil, Ojon Extract and Omegas 3, 6 and 9, its rich formula provides deep nutrition, radiant shine and long-lasting repair. With a lightweight texture and fast absorption, the oil doesn’t weigh down the hair, seals the cuticles and reduces frizz, leaving hair more silky, aligned and protected.

Benefits:

  • 12-unit box of 11ML, ideal for professional use or retail.
  • Intense nutrition and deep damage repair.
  • Immediate shine and soft touch.
  • Lightweight texture that doesn’t weigh down the hair.
  • Frizz reduction and protection against dryness.
  • Healthier, aligned and revitalized hair strands

VELVET TREATMENT

VELVET TREATMENT – Velvety touch with enveloping fragrances
VELVET TREATMENT – Velvety touch with enveloping fragrances

Velvety touch with enveloping fragrances

Velvety touch with enveloping fragrances. Intense hydration with premium oils that leave skin soft and smooth.

Long-lasting fragrance and deep nourishment for all skin types.

98% noticed softer, more hydrated and fragrant skin.

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Velvet Seducione Body Moisturizer | Soft and Intensely Perfumed Skin 200ML
HOMECARE LINE – DAILY USE

Velvet Seducione Body Moisturizer | Soft and Intensely Perfumed Skin 200ML

With Almond Oil and Jojoba Oil, it offers deep nourishment, restoring the skin’s elasticity and softness. Its creamy texture provides an ultra-velvety touch, while its distinctive and seductive fragrance perfumes for hours.

Benefits:

  • Intense nourishment for dry skin

  • Recovery of elasticity and softness

  • Regenerating and revitalizing action

  • Sophisticated and long-lasting scent

  • Fast absorption, without greasy sensation

Velvet Amore Body Moisturizer | Deep Hydration and Velvety Touch 200ML
HOMECARE LINE – DAILY USE

Velvet Amore Body Moisturizer | Deep Hydration and Velvety Touch 200ML

With Grape Seed Oil, it deeply hydrates, restoring the skin’s softness and elasticity. Its creamy texture with fast absorption intensely nourishes, making it ideal for dry areas such as knees, elbows, and heels.

Benefits:

  • Intense and long-lasting hydration

  • Antioxidant action against dryness

  • Silky and velvety touch

  • Sophisticated and captivating fragrance

  • Fast absorption, without sticky sensation